Web design trends: typography
Obviously, the web fonts you are going to use are just as important as the rest of your website. To say more, this point influences the readability of your online project. This is why you should think twice about the web fonts you choose. And it goes without saying that there are plenty of web font styles that make recent web design trends!
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More serifs
For starters, using more vintage font styles is all the rage right now! Although Serifs has been popular for years, today it is one of the most refreshing design trends of 2020. As a result, website owners add more Serifs typefaces as they have many elements that you can use to create a feeling of antiquity. Lines get thicker and styles get bolder.
So why did this style become a web design trend again? Well, everything is as simple as it sounds. The main reason that bold fonts are so popular is their readability and ease of use. Your customers are more likely to recognize bold typeface. In addition, Serifs provide better screen resolutions on all devices.
It goes without saying that your choice of web fonts should not be limited. You can use as many fonts as you like, but I recommend that you use only 3-4 and make sure the styles you choose harmonize with each other.
Here are 10 successful website font combinations you can use to design a website.
- Merriweather and Montserrat
- Josefin Sans and Amatic SC
- PT Sans and PT Sans Narrow
- Fjalla One and Noto Sans
- Alegreya and Lato
- Playfair Display and Source Sans Pro
- Roboto and Roboto Condensed
- Raleway and Roboto Slab
- Open Sans and Open Sans Condensed
- Oswald and EB Garamond
Web design trends: combined
Black and white patterns
To summarize, the color scheme you use also influences the popularity of your website. In fact, different colors evoke different emotions. Seeing that, you can customize your web design the way you need it, so that people feel what you want.
Since 2019, you can see that black and white patterns were making a comeback. This color combination has always been a winner. All in all, can you name a more elegant color scheme than black and white? White is a clean and calm color when black is an assertive and strong tone. By combining these colors, you get a lovely contrast with the minimum amount of color. To sum it all up, black and white patterns are perfect to use in flat design, minimal design, neat design, etc.
Some people still think it is boring. However, when bright colors are lacking, you can see shapes, shadows, textures, and other design components become lighter. Also, many users start adding bright colors to their black and white designs. They usually add it to CTAs and other buttons that require the visitor's attention.
Would you like to add a colorful CTA button? In this case, here is what to remember:
- The button layout must be the same as the website layout,
- The color of your CTA should harmonize with all the other colors you used to design the web page,
- There must be a contrast to highlight your CTA button,
- The text you are going to use should be laconic,
- In addition, it must be legible and clearly explain what the button does
Conversational bots and machine learning
As you can see, in 2021 things like chat bots and machine learning still matter. and it matters a lot. These themes became extremely popular in 2018. And since then, chatbots have become a true web design trend.
There are many examples that show how useful these mechanisms can be. Just look at Google with its automatic suggestions or Facebook. Thanks to machine learning, these companies get: increased convenience by giving users instant answers and filtering them to the appropriate contact based on their problems; improved efficiency by allowing easier and time-saving transitions between cases.
And is that when it comes to chatbots, I'm sure they will be shown more and more in 2020. Without a doubt, they will have a higher level of customization, so even non-techies will be able to configure them effortlessly.
