endless scrolling
Here's something else to think about! Although scrolling seems like a regular action, it actually influences the customer experience, since scrolling is what any visitor does on your website, so are there any web design trends related to scrolling?
As you may know, in 2021, endless scrolling became one of the hottest web design trends. It happened right after people noticed that more than half of all global traffic comes from small devices. In fact, it is actually easier to go through endless scrolling when visiting a website via mobile device. So when it comes to the mobile version of your website, endless scrolling is a good way to improve your pages online.
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With this web design trend, you can display all your content. However, keep in mind that some people prefer to reach the bottom of the page. In this case, endless scrolling turns into a real disaster. Just imagine this situation! People get quite nervous when scrolling through a page for minutes but still can't read the footer.
To sum it all up, the website scrolling should always be discreet. And, obviously, it should be effective. Therefore, I recommend that you use the endless scrolling feature for your mobile site only.
Now, let's move on to the visuals you want to use!
Web design trends: visuals
When it comes to the visuals, I can name a lot of things that have already caught on. However, let's focus only on the proven ones!
More white space
Without a doubt, white space is the next element that definitely influences the customer experience. When used effectively, white space allows you to highlight the necessary information and display the necessary parts of the website. In addition, it will also help you to place CTA buttons and emphasize them. In 2020, it somehow became a web design trend, which is why today's website owners are trying to use more whitespace.
However, when talking about web design trends, the addition of extra white space is in stark contrast to the reason why web page owners generally use it. Originally, the blank was meant to let the visitor's eyes relax for a moment. Nowadays, adding white space will help you to make a particular part of the website more noticeable. To make a long story short, adding white space to areas that don't really need it visually highlights them. More and more websites are starting to use extra whitespace in their designs.
