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Tips to improve the time of transfer of users on your website - Part 6

Reduce the loading time of the page

One of the essential things you need to do to keep your visitor on your site longer is to reduce the loading time of your site .

The best content in the world will not help your business if your visitors do not wait for it to load.

Even a one-second delay in page response can result in a 7% reduction in conversions . If you do not take the speed of the page seriously, it is likely that you leave money on the table.

You can take many steps on your site to reduce the loading time of pages, but two of the most important are:

  • Image compression : Your images will have a huge impact on the loading time. You can reduce the size by compressing the images if they are unnecessarily large. If you use WordPress , you can use a free plugin such as WP Smush It.
  • Use a content distribution network (CDN) : A CDN is a network of multiple servers spread across various locations around the world to reduce load time. Your CDN service will cache your site's files and deliver the content to your visitors via a nearby server.