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Tips for writing effective SEO content

The SEO copywriting is a specialized form online writing helps online content to rank as high as possible in search results (such as Google).

SEO writing contains keywords, semantic concepts that your target can type in the search bar of an engine to find the information they need.

SEO writing generates quality traffic.

Beware SEO optimizations should not make the content difficult to read, repetitive or lose its meaning and interest.

SEO writing different from classic writing

Entering keywords into Google is what we do every day. We type words in the Google search box to get answers to our questions.

The content contains keywords that are sought by internet users, an SEO strategy and content marketing (content marketing) is often developed to define the types of content as well as the targeted keywords according to each type of request. The goal of SEO content writing is to produce text that will be seen AND read .

Writing for the web is much more than just inserting keywords into the content: Google also wants to see authoritative contentthat fully answers the questions and intentions of your readers.

Some writers still think that it is possible to insert a bunch of keywords into the content to obtain a high ranking (technique also called "keyword stuffing").

Since the arrival of Google Hummingbird and Rankbrain updates, this is no longer the case.