Thematic relevance is a score used by search engines to measure the relevance of a web page based on the quality of the subjects of its links.
PageRank is the algorithm used by Google to rate pages and websites. The more links pointing to a website, the more it will be considered authoritative and the more the value of the links in this domain will be important. This algorithm has revolutionized SEO and most search engines use their own modified version of PageRank.
PageRank is the algorithm used by Google to rate pages and websites. The more links pointing to a website, the more it will be considered authoritative and the more the value of the links in this domain will be important. This algorithm has revolutionized SEO and most search engines use their own modified version of PageRank.
Thematic Pagerank ( topic sensitive PageRank in English) is an algorithm that adds thematic relevance and thematic authority to the original PageRank algorithm. It analyzes the relevant subjects of each indexed page and, when an Internet user enters a search query, it determines which subjects correspond to it. This allows him to propose results that are relevant from a thematic point of view.
Thanks to it, it is difficult to deceive the search engines. Tricking algorithms takes a lot of effort and it is now easier to become a real authority in a specific area than in a set of areas.
Without thematic relevance, search engines can easily be tricked. The “black hat” techniques were, for a long time, very easy to execute, all the pages having more or less the same value. It was easy to create a constellation of websites for the sole purpose of getting links.
With thematic relevance, not only must your site be authoritative on its theme , but your links must also come from websites with similar themes. Since thematic relevance works like a domino effect, the links published by these sites must in turn come from relevant sources, and so on.
A theme can be defined as an abstract concept expressed by the use of literal terms (key phrases and keywords). Themes tend to change over time and the keywords associated with them change constantly. As the thematic relevance is constantly evolving, it is important to ensure the relevance of your links.
