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SEO Pre-audit: Audit your website's SEO in just 10 minutes - Part 3

Google better references sites with well-constructed pages and a short loading time. If your site has a bad technical design or if your site is slow, then your SEO will be bad.

Here's how to diagnose with Chrome's lighthouse :

 
 

Go to Google Chrome, from the page of your site (for example the home page) open the Chrome console (via the F12 key in Windows). Then go to the “AUDITS” tab.

You will get an instant report similar to this one below.

Lighthouse will analyze the performance of your site and the loading time.

Charging time

Regarding loading times, refer to this table:

Site speed

SEO

What to do ?

0-1 second

Well

Nothing needs to be changed, everything is fine.

2-3 seconds

Correct

Site speed may not be your priority, but you should consider improving it in the coming months.

4 seconds or more

Bad

Consider changing hosting, try removing items that take a long time to load, consider optimizing image size and compressing your resources (js and css)

Technical optimization

To ensure that the main META tags are used, refer to the lighthouse report (SEO section) or manually check the following:

  • Go to your home page.
  • View the source code. In Chrome for Mac, use the keyboard shortcut: ⌘ -Option-U. Depending on your browser, you should be able to view the source code from the "tools" or "view" menu.

Check for the presence of the < title > tag . To do this use the keyboard shortcut CTRL + F and enter the following expression: <title>. The page title, if you have one, will then display:

You can also search for the meta description source code (meta name = ”description” content =). Again, to avoid having to search for it among lines of code, use CTRL + F.