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Optimize your SEO content on WordPress - Part 9

 

Optimize your WordPress content with video

So how best to combine these UX and SEO issues? How to optimize WordPress content for SEO while quickly passing information to the user? Video is certainly one of the best answers.

Youtube video added to WordPress

WordPress allows less experienced web editors to easily post video media, either by uploading videos to your media library or using dedicated shortcodes.

A WordPress shortcode is a small piece of code in square brackets that allows any internet user to display products, videos and many other elements in an article.

Youtube video shortcode added to the WordPress site

Adding a video at the top of your SEO WordPress optimized content has several advantages:

  • You summarize your text content and pass the main information by putting aside the constraints related to natural referencing
  • You push your CTA and various conversion elements much higher in your page
  • You possibly participate in a 360 ° SEO strategy by embedding your Youtube videos on your WordPress site. It is a win-win strategy.