Whether in mobile or desktop version, Internet users do not consume the entire web content. We are talking about only 20% of web content that would be read in full on mobile. And for good reason, it is the video that is the first content consumed on this device; logical both the scroll and the screen format make reading complex.
The most glaring observation is that Internet users do not read word for word on the web: they scan the pages in search of terms and sentences that seem particularly important to them.
This is what is more commonly known as tracking reading : on WordPress as elsewhere, the internet user will focus on the titles, the words in bold, the images and any other significant element likely to capture his interest.
A good optimization of a Wordpress article will therefore consist in taking into account these uses and adapting your writing style accordingly. And in particular to use micro-content.
It is because the prioritization and enhancement of information are essential, that special attention must be paid to micro-content: titles, links, headings of headings, etc.
- Except in special cases, your WordPress theme will display your article title between <H1> tags.
- It's up to you to tag <H2> each of the paragraph titles.
- Each heading should be marked <H3>.
SEO optimization of your titles on WordPress will go through this structuring and the addition of the keyword or expressions taken from its semantic field. Avoid any over-optimization, think of the Internet user who will read these titles to find their way.
