Human side of the brand

Some large companies have chosen to approach their audience by showing their social work actions through Instagram Stories, this is a great action. 

You can also use Stories to disseminate content related to actions that go beyond the sale of your products, and transmit the identity of your brand . Either participating in charitable activities, contributing to the environment or showing a different facet of your company.

This type of content allows you to create empathy with your community. Therefore, if your company performs this type of action, do not hesitate to spread it in your Stories. 

Of course, always focus on how the actions of your business contribute to important causes and involve your audience. You will be amazed at the kind of responses you can get. 

Carry out mini market studies easily

The different Instagram Stories tools like: question box, surveys and questionnaires allow you to easily carry out a small market study to learn more about the tastes, preferences and needs of your audience. 

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For example, if you have a hamburger restaurant, you can use the polls so that users decide between their two favorite combos and put the most voted in promotion. 

And if you have a sports supplement store, you can use the question box to find out the doubts that your public has about the use of supplements and help them solve them. 

Limited time offers and promotions

Instagram Stories allows you to make immediate and limited-time advertising with great ease. Because of the way in which the Stories are designed and their duration, they generate the feeling of immediacy and practicality.

Therefore, if you find yourself developing a flash sale or Cyber ​​Week, or a one-day raffle, spreading them through your Instagram Stories is a good option. Additionally, offering one-day discount coupons is proven to be an effective way to use Instagram Stories for brands.