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Educational marketing strategies - Part 2

 

School marketing

Gone are the days when schools trusted that marketing was not needed and that they only depended on their reputation. With the emergence of “millennial parents” and their knowledge of technology and the Internet, they are aware of which schools are promoted on networks and thus be interested in what they can offer.

Marketing for higher education

Higher education has been able to combine very well with educational marketing. Both colleges and universities benefit from marketing for higher education as it helps them boost their brand. Students also benefit here, who will find institutions that meet their expectations.

Digital Marketing in the education sector

Looking to target younger demographics? Then forget about traditional marketing strategies. Now educational institutions adopt digital channels to be able to convey their message to a large audience and do so in a more profitable way.

The most used channels are: email, web content, social networks, paid search and others. Of course, it will not be an easy task to take advantage of these channels. However, there will be great potential to be able to significantly increase revenue and reduce cost per lead.

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The promotion of educational apps

Currently, the market for educational applications has reached high levels. What makes it clear that you no longer only need to have a presence, but also that you must have a good educational marketing strategy in order to be ahead of the competition.

It is thanks to educational marketing that what has been said above has given many benefits to educational institutions worldwide. In summary, the educational marketing plan serves to:

  • Define strategies to attract students
  • Help better brand positioning
  • Improve student satisfaction rate
  • Increase the arrival of more students.