A domain name with or without dash
The hyphen, the dash of the 6 key on your keyboard, sometimes appears in some domain names. From a strictly SEO point of view, the presence of such a sign within an NDD is not problematic in itself.
On the other hand, from a marketing point of view, he can:
- problem for Internet users increasingly accustomed to areas without hyphen. When they have one, it can make them more difficult to memorize. Word of mouth or an audio advertising campaign may have less impact;
- help to avoid confusion with a competitor and be more explicit about your business.
In general, it is recommended to reserve both versions, which allows you to redirect your traffic to one or the other of the two domain names.
