A website or online store for your SME represents the heart of your digital presence. It is that place where you can show your products or services, introduce your team, tell your story, among other things.
In this sense, creating a web page or ecommerce strategically designed to convert visitors into potential customers is vital to start with a digital marketing strategy that breaks down into other techniques such as web positioning (SEO) or advertising on Google.
Placing the call-to-action and promotions buttons in strategic places, having a design adapted to mobile devices, creating an orderly structure and choosing colors according to what you want to convey, are some things to keep in mind.
An example of this is Boxa Peru , one of our clients for whom we developed an online store with attributes that allow it to offer complete information to its users, as well as personalized attention through chat and exclusive promotions on the home page.
SEO
SEO is not an option, it is essential for any business that wants to stand out from the competition. This strategy allows you to improve the positioning of your website in search engines. That is, your page appears in the first search results when users enter a query in Google about the sector of your company or a product similar to the one you offer.
Otherwise, the chances of users finding your website are too low. This is confirmed by a study carried out by Chitika, where it was found that less than 10% of people who search on the internet, advance to the second page.
Optimizing your website with keywords according to your niche, creating content based on the search trends of your users and analyzing your competition, are some things you should consider.
SEO is a very effective strategy for the growth of any SME, but how every strategy must be carefully planned and always thinking of your buyer persona.
Content Marketin
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Content marketing goes hand in hand with the SEO of your website. Because for SEO to work you must have content that your audience is interested in consuming.
Therefore, the content marketing strategy must be based on creating quality content thought about the needs, concerns and preferences of your buyer persona. In this way, you add value to your audience at the same time that you accompany them in their purchase process.
Without a doubt, it is an excellent strategy to create and strengthen relationships with your customers, inspire trust and increase visibility and conversion in your business.
For this reason, with DepoSeguro we focus on enhancing your corporate blog, sharing relevant and quality content. Always based on the needs of its buyer persona, such as: the organization and saving of space, the use and management of warehouses, among others.
No matter what sector your business belongs to, content marketing will bring you multiple benefits. Proof of this is that 93% of marketers use content marketing, according to WebFx . For this, we also recommend working with a content marketing agency , as they can create a strategy that is aligned with your company.
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If you want to increase the visibility of your business or get more visits to your website in less time, implementing an advertising campaign on Google and social networks can help you.
The amount of investment for this strategy will depend on the objectives you want to achieve with your campaign, and on the previous evaluation that you carry out with your competition.It is important to know if your competition is carrying out a Google Ads , Facebook or other social media campaign and analyze them carefully
Also, you must evaluate and analyze the keywords they are using in their ads, the type of campaigns they are doing, the placements they are using, among other things. So you can implement strategies to stand out from the competition.
For example, if your competition is using strong keywords from your niche in their advertising campaign, your investment should be higher to get the results you expect.
