The type of content that you upload to your website will be decisive to get more traffic and attract the attention of potential customers. However, you may need to know in advance the type of content you will upload.
Every day, hour and minute, different companies worldwide take the next step and create a corporate blog. The intention is clear: create a community. However, there will come a time when you ask yourself, what kind of content should I upload? Will this idea I have in mind work?
Faced with this situation, we will analyze how it is possible to generate content ideas for a business blog, as well as post some ideas that will definitely help you position yourself better on the internet.
Generating content ideas doesn't happen overnight. The first step is planning your ideas. A corporate blog will not work if the content strategy is not taken into account and the following questions are answered: Who are you addressing? What are you looking to achieve? How to measure the results? The road to the top will not be easy, but your business blog will work by doing the following:
# 1 Define your topics and subtopics
When you decided to start your business blog, you had in mind what main topic you were going to deal with on your portal. Besides that, the so-called “brainstorming” or known in Spanish as “brainstorming” comes into play.
Taking into account that you have already defined your ideal buyer persona or client, after having thought about the main topic of your blog, the following comes: develop subtopics. The subtopics will help to expand the arrival of potential clients much more.
An example are blogs dedicated to the finance startup (fintech). This type of blog is created to educate your buyer persona on issues related to personal finance.
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# 2 Keyword search tools
Keywords are the central axis of an article and / or any writing that is made on your business blog. To help you define the essential keywords that will help you rank in the first Google search results, you can consider the following tools:
When it comes to having ideas to create content, it is very important to take into account their search intention, since you may have an idea in mind but that your audience looks for another approach to that same topic, which will cause your article do not position.
To check the search intention of the keywords that you have in mind, you must search incognito for those keywords in Google (or in the search engine where we want to position), the first articles you find will provide you with the necessary information to know what your audience expects from that search .
- Semrush : This payment tool is one of the most used by international companies. Its operation is based mainly on working hand in hand with SEO, that is, web positioning.
With Semrush you will not only be able to develop the best content idea strategies. As it is a premium tool, it will also be useful to detect and analyze what type of keywords (keywords) the competition uses, as well as to know what the organic traffic of your competitors is.
On the other hand, Semrush has an option called "Topic Research". With it you will be able to guide yourself what type of content or keywords you could use to be able to develop quality content.
- Answer the Public: This free tool collects information about a keyword to provide solutions to users. To do this, the tool collects everything that people have been looking for in the search engine and chooses the most used words.
In addition to this, you can also download graphics or export data in .csv format. to analyze carefully. The free version will allow you to do limited daily searches.
- You will have the option of a premium version that will cost $ 99 per month. If you opt for it, you will have advantages such as: unlimited searches, compare data and receive suggestions, results based on places and languages, high resolution images, save your reports and prioritize customer service.